Roberto Bartholo is Professor of Industrial Engineering at Federal University of Rio de Janeiro since 1981. He was educated at Friedrich-Alexander-Universitat-Erlangen-Nurnberg in Germany (Post-Doctoral in Human Science, 1986; PHD in Industrial Engineering, 1981), COPPE/ Federal University of Rio de Janeiro (MSc in Industrial Engineering, 1974), PUC-Rio (BA in Theology, 2001) and UFRJ (BA in Economic Sciences, 1973). Roberto’s areas of interest are: Technical images and organization of culture, Management of material and immaterial heritage, Appropriation of public realm, Tourism and local development, Institutional Innovation.
Articles of Roberto Bartholo
The Sixth Rung
Digital media and its effects on society have been widely discussed and questioned by many authors, for instance one’s additional self (selves) such as Facebook or Instagram and its later ways to behave virtually (Case 2014) or the effects of uninterrupted entertainment on memory, attention span and creativity (Harris 2015). Besides being an occupation during idle time, an internet connection and its gadgets have become an essential tool to accomplish some of the most ordinary tasks, such as track addresses or pay bills, as well as a powerful feature within the scientific-academic environment. The shift from analog to digital has probably been achieved. The philosopher Vilém Flusser argued that the inadvertent use of “technical” media could substantially change the way we process information, the way we think. Although Vilém Flusser had already highlighted the importance of idle time during which critical thought takes place, it is only during spare time that one is able to re-think about what was done, criticize it and adjust accordingly. Flusser’s major outcome is a possible reshaping of historical consciousness.
The following text discusses the gains and losses of cognitive dimensions after the digital shift and its impacts on the architectural design process, based on Vilém Flusser’s “hypothesis that human civilisation has seen two fundamental turning points since its beginning. The first (…) may be defined as ‘the invention of linear writing’. The second (…) may be called the invention of technical images”. (Flusser 2000; 7). The research looks at new media within the architectural design process: tri-dimensional modeling versus two-dimensional representation, use of smartphones and other interactive media by constructing analogies between writing and architectural representation, and how these new procedures are radically changing consciousness and the task of developing knowledge.