Cotton Wool. On Flusserian Methodology and Terminology
Flusser’s attempt to cross-fertilize the disciplines, to synthesize philosophy, art and science, relies on the use of hybrid multifocal terminology. This implies the use of different strategies: horizontal expansion through multiple successive translation, vertical segmentation through etymology, integration of conceptual opposites, crossbreeding between disciplinary areas, exploration of the phonetical and visual side of words, wordplay. Furthermore, these main strategies are not used on their own, but combined in different and always changing ways with each other. The borders of words are not fixed. They overlap, mix and merge. I would like to explore Flusser’s writing and thinking styles in order to approach and understand the challenges stemming from his idiosyncratic innovative methodology.