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Technický obraz a logická stavba (Bau): Flusser a Wittgenstein / Das technische Bild und der logische Bau: Flusser und Wittgenstein

Both Wittgenstein and Flusser tried to find an answer to the question: how are media possible? Although Wittgenstein does not ask this question explicitly it can be detected in his Tractatus. Because of this fundamental similarity between both thinkers, it is possible to read Wittgenstein's theory of logical form from the point of view of Flusser's concept of techno-image and to interpret Flusser's notion of medium from the point of view articulated in Wittgenstein's Tractatus. At the same time, it is necessary to focus on their differences. Wittgenstein deals with the problem of the form of a significant world, while Flusser
focuses on the problem of specific artifacts, that is, technical images. For Wittgenstein a medium is generally one object placed among other objects. Flusser, on the other hand, is interested in a specific medium situated among other artifacts.

Technický obraz (PDF 140.61 KB)
Das technische Bild (PDF 124.98 KB)

Deception and the “Magic” of “Technical Images” According to Flusser

Flusser’s theory of communication addresses the modern images – “technical images” – in the context of a general theory of deception generated by the different communication codes. “Technical images,” as the dominant communication code, imply, according to Flusser, a retrieval of magical forms of consciousness. Such a retrieval seems to be necessary as a result of that what McLuhan would term the overheating of the alphabet technology: lineal codes in their most salient form, namely scientific texts, do not offer any existential meaning, requiring a reversal to magical consciousness fostered by images.

Deception (PDF 171.43 KB)